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The essence of email marketing

At it’s heart, email marketing is a ‘conversation’ between two people – you and the recipient receiving the message. The fact that you’ve sent it to 1,000 people at the same time is largely irrelevant because it’s an individual that opens the email, reads and (hopefully) digests the content and takes action.

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Facebook image templates

Three template images for Facebook business pages.

1. The Cover Image:

The cover image for a Facebook page is 851 x 274 pixels and is shown in landscape mode. You can include images of you, your products, your brand or logo or anything else that is pertinent which complies with the terms of service Facebook have introduced.

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What’s in a mentor? The little encounters that can have a massive impact.

A mentor, as we’ve already discussed in past posts, can come in many shapes and guises.  They may be the manager who guides a protégés career, they could be the friend who happens to have relevant experience or they could be the person you meet randomly in the street, the presenter who happens to hit the mark with something they say or any one of a number of other encounters – either long or short – that have an impact on a persons life.

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The law of diminishing returns

We all understand the law of diminishing returns. Especially when it comes to business. I don’t know if you’ve noticed but too many businesses spend too much time chasing what appears to be an ever decreasing pot of clients using a hope marketing strategy; that is that they hope they’ll find some business. And yet, just as the internet is offering up a whole load of competition for your business, it’s also the home of an increasing number of potential clients, as more companies and businesses are looking for alternative suppliers to fulfil their needs. It’s just that you don’t know who they are, and they don’t know anything about you either … yet!

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Learn how to do LinkedIn lead generation today!

  • Do you need a steady supply of good quality, high converting leads for your business?
  • Do you spend too much time chasing what appears to be an ever decreasing pot of clients?
  • Is the competition in your market increasing?

If you’ve never thought about using LinkedIn to generate great quality leads that convert then you’ve been missing out on the biggest opportunity for business to business there is online.

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Why ‘Internet Mentor’?

Over the years many people have asked why our business is called Internet Mentor. It’s a question that’s not necessarily easily answered given what we do. So, I thought I’d share with you where the word ‘mentor’ came from in the hope that this explains why we do what we do in the way we do it.

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How To Build A Brilliant Business With The Internet

How To Build A Brilliant Business With The Internet: 101 essential hints & tips for every successful small business & entrepreneur is not just any ‘how to‘ guide for Internet Marketing, although it does stop off at marketing along the way. Nor is it a book about how to create your own website, but it does give you some suggestions for this as well. Instead, it is a holistic book that talks you through everything you need to know about using the Internet to make your business more effective – and it can be applied to just about any business.

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Broadcasting Powerful Messages with Twitter

Broadcasting Powerful Messages with Twitter is available in Kindle format from Amazon. A Powerful Message is one which is heard by the right people, at the right time who then take the action you would like them to, whether that is to click on a link, share your message or follow you. It is very easy to get sucked into a life of tweeting randomly about your day, but whilst this might get you lots of followers the likelihood is that they won’t actually take the actions that can help you build your business.

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