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Why ‘Internet Mentor’?

Over the years many people have asked why our business is called Internet Mentor. It’s a question that’s not necessarily easily answered given what we do. So, I thought I’d share with you where the word ‘mentor’ came from in the hope that this explains why we do what we do in the way we do it.

The word MENTOR comes from Homer’s Odyssey.  Odysseus, king of Ithaca, goes to fight in the Trojan War and while he is away he leaves the care of his household, especially his son Telemachus to Mentor, who already serves as a teacher and overseer.  After the war, Odysseus is condemned to wander for ten years as he tries to return to his home.

Telemachus grows up and goes off in search of his father and he is accompanied by the Goddess of War, Athena, who assumes the guise of Mentor Eventually Odysseus and Telemachus are reunited and are able to remove the threat to his Kingdom.

Over time, the name Mentor has evolved into the concept of a wise and trusted advisor/teacher that we have today.

The aim of Internet Mentor Limited is to be true to our core values of enabling people and companies to be the best they can be online. Our aim is to share knowledge, skills and expertise that help people and businesses grow sustainably. And, we live by the quote “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”.


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